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Certified Social Media Specialist


Learn Social Media to grow your business


Programme Objectives

  1. The participants would learn the fundamentals of social media.
  2. Integrating Social media with other Digital Marketing channels to increase the traffic.
  3. We would learn how we can use social media to increase the traffic and enhance the brand awareness of your brand.
  4. Learning various social network platforms and using it for Digital Marketing
  5. Learn Facebook, Twitter, Linkedin, and more, for your business


This is extremely relevant for aspiring Entrepreneurs, full-time businessmen who are looking ways to expand it online, startups, students, professionals who want to build part-time income using online marketing.

Delivery Methodology

The session would be extremely interactive and engaging for all the participants. Immersive learning, Real life case studies and examples shall be used for better learning and understanding. Hand holding support shall be offered.

All the sessions shall be conducted using online live virtual classes. The procedure to attend shall be sent to the registered participants.

Q&A  to be followed after each session or could be 1-to-1 with the trainer at our central location. Assignments to be duly completed and submitted for evaluation.

Program Duration: 20 Hours

Course Curriculum

Total learning: 20 lessons Time: 10 weeks
  • Deep dive into Social Media  0/6

    • Engaging with Influencers30m
    • Introduction to Social Media30m
    • Making message Viral30m
    • Social listening and Online Reputation Management30m
    • Social Media Channels30m
    • Social Media Measurement30m
  • Social Media and Opportunities  0/3

    • Overview of Social Media and Digital Marketing
    • Opportunities
    • Using Social Media to your advantage
  • Facebook  0/4

    • Creating Facebook Page
    • Understanding Edgerank Algorithm
    • Facebook Strategy
    • Tips and Tricks to increase engagement
  • Twitter  0/3

    • Understanding Twitter
    • Creating Account
    • Using Twitter in Online Strategy
  • Linkedin  0/2

    • Leveraging Linkedin for B2B business
    • Including Linkedin in your digital marketing strategy
  • Other Social Media Channels  0/2

    • Understanding Pinterest
    • Understanding Crowdsourcing




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