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Google Pack: Adwords and Analytics

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26
May

Google AdWords is an online advertising service developed by Google, where advertisers pay to display brief advertising copy, product listings, and video content within the Google ad network to web users. The AdWords program includes local, national, and international distribution. Google’s text advertisements are short, consisting of two headlines with a maximum of 30 characters each, a description with a maximum of 80 characters, and a display URL of 40 characters.These are called Adwords expanded text Ads.

COURSE OBJECTIVES

This course will help you set up your AdWords account, choose the best keywords, write effective ad copy, and track and optimize the performance of your ads. Start training now to make the most of your ad budget and maximize your AdWords marketing goals.

COURSE FEATURES

  16 Hours immersive learning                                                                  Learn from Industry Experts

  Free post-training support                                                                        GOOGLE Certified Instructors

  1-to-1 doubt sessions                                                                               Focus on practicals

TARGET AUDIENCE

1. Individuals who want to learn Google adword platform to boost the business
2. Individuals who know the basics of Digital Marketing and learn Google Adwords to expand the portfolio.

PARTICIPANT BENEFITS

The program offers the following benefits to the participant –
1. Get more visitors to your website and more value from your pay-per-click (PPC) spend with Google AdWords.
2. Learn the advanced tips and tricks to design a most effect Google Adword Campaign

Course Curriculum

Total learning: 18 lessons Time: 16 hours
  • Google Adwords Fundamentals  0/10

    • Google Adwords Fundamentals
    • Understanding Adwords algorithm
    • Campaign Setup
    • Tracking Performance/Conversion
    • Optimizing Ad copy
    • Creating Display Campaign
    • Optimizing Display Campaign
    • Ad Extension and Match types
    • Shopping Ads
    • Re-marketing
  • Google Analytics  0/8

    • Google Analytics Insights
    • Google Analytics Structure
    • Setting up Google analytics account
    • Understanding goals and conversions
    • Bounce rates
    • Integrating with Adwords
    • Measuring campaign performance
    • Optimizing campaigns

Instructors

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